White Suede, Melbourne based label, is dedicated to innovations and contradictions between their designs and styling. Modern sculptural silhouettes define White Suedes designs. Drawing inspiration from architecture, artwork and photographic imagery.
Where Autonomy is for one, but its power can be shared by all. Blending high quality with high fashion, Autonomy is a unique, dynamic label for men who value independence and celebrate style. Rising from the subterranean chic of Melbourne’s fashion underground with a commitment to design and an eye for detail, our unique collections have forged a legion of loyal followers who thrive on their diversity, originality and offbeat personality. From humble beginnings as an exclusive range of t-shirts, the label has proudly grown to encompass its own Chapel Street Windsor, Little Collins Street Melbournes stores and 40+ boutique distribution network, nationwide.
s t e e l e . is a creative collaboration between two Melbourne girls who share a passion and knowledge for innovative style and design. Jessica decided to take the creative reigns behind s t e e l e, referencing her own personal style of bohemian glamour fused with contemporary designs. While her partner taps into her industry experience, driving the business and marketing side of the label.
MILLIE LOVES MIN
MLM is a contemporary women’s wear label that has become well recognised for its authentic take on modern and feministic dressing. Designed for sartorially intuitive woman, MLM draws inspiration from style icons past and present to create collections that are modern, edgy and forever wearable.
Neuw have a deep and unsettling love for Denim Pants. Passion and experience with denim is a central force behind Neuw’s development with the founders having a rich and varied history in the denim industry. This knowledge is reflected in the ideal fits and modern takes on traditional tailoring in both the denim range and the inspired clothing.
Refreshingly well priced for premium denim, the range is mostly under $200 with the ‘Core’ jeans less than $150. Complimenting their denim passion is an easy to wear fashion line for men and women.
Fairground’s urban aesthetic is reflective of the modern juxtaposition between the free-spirited and the structured. The brand encapsulates the transformative styles of the 21st century woman, playing with past shapes and styles, re-inventing them into perennial on-trend, statement pieces. Alice McCall, Fairground’s Creative Director, has injected her industry expertise into creating collections that echo her cultural prominence with bold prints and vivid colors.
She is the Native Heart, she is all neon light, she is a love child. She is a Wildfox. Musician Jimmy Sommers and co-designers Kimberley Gordon and Emily Faulstich established Wildfox Couture in Los Angeles in 2007. An American Vintage inspired brand known for its soft fabrics and unique designs. Wildfox quickly gained a following amongst celebrities, trendsetters and top retailers worldwide.
NENA & PASADENA
Nena & Pasadena is the collabaration of AFL star Lance ‘Buddy’ Franklin together with the creative team behind Fashion Labels Kiss Chacey & Sushi Radio. From the outset the Boy’s main objective has been to produce a brand that had the quality of a high end product at a more affordable price point that would appeal to a broader cross section of their fans and the ever growing fashion conscious youth of Australia.
TOI ET MOI
Toi et Moi (pronounced twah et mwah – is French for you and me). It’s directional but wearable, it’s versatile and is the perfect mix of cultures – Parisian Street Chic with a quintessential Aussie touch. Each Toi et Moi collection has an element of French inspiration, whether it’s a graphic or the way a few pieces are styled together, it’s not a literal take on French style, it’s a take on an Australian girl in Paris.
Hailing from the beaches and city streets of Sydney Australia, Mad Love has exploded onto the street fashion scene with a sense of playfulness and artistic glam. Taking inspiration from street art with a distinct pop flavour, Mad Love represents that feeling we all covet – the feeling of not taking life too seriously. With the philosophy that fashion is, and should always be fun, designer Gill Lawrence (creator of Frenchie-chic brand Toi et Moi) combines easy, everyday shapes with unique artwork and colour concepts to build collections that are loved by fashion nomads globally.
Flux founders Denis and Julian are the quiet achievers of mens boutique fashion. Both with a graphic design background the label began in 1999 with a range of printed tees. Still going strong more than a decade on the label is known for its vintage style slim fit tees and range of ‘fucking skinny jeans’. Flux clothing garments use quality fabrics to create well cut, fitted pieces that last well beyond a single season. Flux fashion has gained and maintained its reputation as a leading men’s streetwear label with all of its clothing creations designed and made in Melbourne
Le Hatchery is where you will find handmade, vintage & handpicked items to wear, use, enjoy & altogether delight your day. Many items are made from upcycled fabrics & materials. Le Hatchery use re-purposed fabrics to help create a greener planet.
Amuk garments are the essential items of the modern man’s wardrobe; staple pieces of a male’s outfit, that are never out of fashion. Combining classical styles and current trends with high quality fabrics, Amuk brings back the simplicity in dressing well. Made from Pima cotton, which is a type of extra long cotton fibre grown primarily in the native region of Peru; Amuk clothing boasts a more superior cotton fabric than the regular cotton types found in the myriad of brands in an increasingly crowded cotton-based fashion market. Amuk garments are set to become Australia’s most stylishly comfortable and robust everyday wear for men.
FANTASTICALLY REBELLIOUS, SEX-INFUSED, OLD SCHOOL, ROCK & ROLL GLAMOUR. THIS IS ONE TEASPOON.
A PENCHANT FOR PUSHING THE BOUNDARIES HAS CAUSED ONETEASPOON’S DIZZYING ASCENT FROM VANGUARD OF ITS LOCAL FASHION SCENE TO INTERNATIONAL SUCCESS. FROM ‘THOSE’ ICONIC SHORTS TO LUXE TEE SHIRT DESIGNS, JAMIE CREATES CLOTHING FOR THE QUINTESSENTIALLY NONCHALANT IT-GIRL WITH A TWIST. DRAWING FROM ECLECTIC DESIGN INSPIRATIONS AND TRANSCENDING TRENDS, EACH RANGE IS INHERENTLY BOTH EDGY AND WEARABLE; THE EPITOME OF REBELLIOUS COOL.
Rue -meaning: Street or alley way Stiic -meaning: A plethora of inspirations and words merged together by the Rue Stiic creatives. Inspired by the alley ways, boutique streets, and beach culture of Venice Beach to the easy going, niched fashion culture of Australia, Rue Stiic is a lifestyle label that incorporates passions of apparel, art and music. Rue Stiic apparel incorporates inspirations and passions of the ocean, organic patterns, natural textures, architecture, and rustic chic into timeless wearable pieces.
St Freddes are a rapidly growing, colourful Perth based label specialising in stylish comfort apparel. Launching their first range of vintage summer shorts and designer trucker in 2010. The vintage shorts are a 70′s inspired fashionable football short that come in both neutral and vibrant colours. With a unique Rugby League style cut St Freddes vintage shorts are a one-of-a kind in today’s fashion. The designer trucker hats have the ultimate fit and are availiable in a range of colours and styles that compliment any outfit. The Sparrow logo represents the freedom that is at the heart of all St Freddes designs.
Dressing girls for decades, INDIGO has always reflected the fashion of the time but from a sideways direction. Indigo began in 1973 selling panelled denim flares and jackets. Hence the name. Throughout the 70s many treasure-hunting trips were made to Afghanistan. Tribal wedding dresses embellished with coins and bones sat alongside the jeans on the shop shelves. By the end of the 70s with the hippy feeling fading, a more European look evolved. Stripey knits and baby doll dresses became synonymous with INDIGO in the 80s and 90s. Considerably bigger these days, INDIGO continues to dance to its own song. A desire to use natural fibres and a love of colour under-pin our aesthetic.
The now boutique clothing label, Nique first began as a design studio back in 1998, formed by Nick and Lucy Ennis. Nick and Lucy first drafted clothing designs that instantly caught the eye of local clothing manufactures. The result was Niques first fashion collection. Nique clothing entered the Melboune fashion scene with no formal fashion training, no preconceptions and no boundaries. However, where so many start-up fashion labels have failed, Nique turned into its strength – branding that reflected the culture, lifestyle and interest of the local music scene. The late 90’s was thriving in a wave of electronic music euphoria, and Nique was on that wave riding it with all the cool kids. For the love of music, fashion, design and style – Nique was there. Fast forward to today, and Nique is as strong as ever, with its presence as a respected label spanning far outside the Melbourne cool kid scene, throughout Australia and now internationally.
Keepsake, for young women who are always busy and to whom a new outfit for every occasion is an essential. Taking inspiration from couture with a focus on wear-ability, bringing luxe designs into your everyday lives and closets. With a flirtatious and feminine flavour, the outfits reflect that fun, sophisticated style which is being embodied by so many fashion forward young women right now. Keepsake provides accessible, glamorous, edgy pieces that are bound to make a statement.
LOLA VS HARPER
The label Lola vs. Harper draws inspirations from creative and artistic designs as well as trends transcending from around the world. Each range is playful, both edgy and wearable; the epitome of rebellious cool.
Born in January 2011, Lola vs. Harper has evolved into a label devoted to the pursuit of individual style, Lola vs. Harper transcends from season to season, and captivates the fashion markets with collections that are both diverse and accessible.
Clothing doesn’t have to speak loud designs or bold trash, a stylish look can speak a million words without saying anything at all. Silent Poetry is inspired by a need for on-trend, functional, everyday casual wear that can go from day to night. The Melbourne-born label is responsible for articulate graphic prints and with a well defined range of denim, its fits are reliable and washes on trend.
LOVERS & COLLABORATORS
LOVERS & COLLABORATORS is a Sydney-based Australian born designer, Ronda Elmasri whose label is built upon unique fabrics, high quality detail and unrestrained structures. Lovers & Collaborators is about making beautiful clothes with added touches of Vintage rock, striving towards the imperfection and individuality of the Lovers & Collaborators woman with influence and vibrancy of a modern woman in flawless silhouettes. Constantly developing amazing prints and unique embellishment as each season is upon us, she is a future trend setter in Australian fashion.
Betty’s not so much about fashion … She’s set to become a wardrobe essential! Layer this piece with that … Betty has covered every type of undergarment you can imagine. Smooth, seamless, nylon elastane… she’s anything but basic!
Deska, a footwear label created for the purpose of classic styled shoes with a trend forward vibe. From styled lace ups to military styled boots Deska will have your look sorted top to toe. All Deska product is made from premium leather qualities and available in a range of styles and colours.
BEAU COOPS FOOTWEAR
The Beau Coops agenda is simple: to offer beautifully designed, classic footwear and accessories, that represent a lifestyle of comfort, quality and style.
JANUARY, 6 FOOTWEAR
January, 6 could easily be dubbed the as the younger sister label to Beau Coops.
Diesel are known for their design, comfort and their ability to last longer than imitations and cheaper shoes. When you buy shoes most of the time you get what you pay for. Diesel shoes while offering the utmost in quality and style still offer their diesel shoes at a reasonable price.
SUNGLASSES: LE SPECS, ZANEROBE.
LE SPECS 1979 - For anyone born prior to 1985, Le Specs was a household name. Le Specs fast became synonymous with everything ‘Euro Chic’ and the sunglass brand du jour to own for every beach combing eighties Australian. Re-launched in 2006 after a 20 year vacation, the iconic sunglass label once again became renowned for its fashion-forward and innovative designs at an affordable price.
ZANEROBE - is an Australian based streetwear label that was formed after a bet between two friends. After 8 years in the industry, Zanerobe is well known for its premium contemporary streetwear that brings simple and stand out styles to the forefront of the streetwear fashion industry.
JEWELLERY & ACCESSORIES:
METTLE - The award winning ‘mettle’ range is the brainchild of a Melbourne based fashion designer who has worked within the industry for a number of years, both locally and abroad in London and Paris for designers such as Alexander McQueen & Martin Grant. Each piece is fair trade accredited, hypoallergenic, limited edition and hand made using recycled bomb shell metal from the Khmer Rouge and upcycled materials. The entire range is produced in Cambodia within a small, not for profit income generation and skills training project owned by it`s members. All pieces are finished to the highest quality standards with our aim being to bridge the gap between design driven pieces and fair trade ethics.
WILDFOX - Following on from the success of their clothing brand, Wildfox Couture releases their debut jewellery collection. Wildfox Couture is an American vintage-inspired women’s brand. Combining great style and unsurpassed quality, Wildfox has quickly gained a cult-like following amongst celebrities and fashion fans worldwide.
SIXD - Behind each piece of sixD jewellery lies total obsession, addiction and passion to create winsome works of adornment with pure integrity and substance. Designer Daisy Daet’s work blends the strong unification of Native American, Aztec and Egyptian curiology with the aesthetics of geometric, mathematical and architectural lineations. Grounded on hand crafted design principles, the collections are made of first grade brass, white bronze and solid sterling silver, combined with unusual finishing techniques to give the pieces an archaic and rustic feel.
VINTAGE PRINCESS - Looking star fabulous is in the handbag and accessories thanks to Vintage Princess. Combining fashionable functionality and on trend design, the latest collection of handbags and jewellery from this upcoming Australian handbag label will have you coveting the title of a bag lady. For those of you who have a weakness for couture hardware and soft quality Italian leather, Vintage Princess will make your heart sigh.
GABBY WEARS - began as a result of my love of all things fashion, particularly accessories. It is for no “one” particular style of girl, but the fashionista within everyone. As the seasons come, and the seasons go, we bring you pieces to encourage that fashionista within.
PLATAFORMA WA - sources the finest silver from a small silver village in the mountains of Mexico. Each unique piece is hand crafted by local Mexican artisans leaving a proven mark of quality with their .925 stamp. With our wide range of unique designs and superior quality, we’re sure you’ll find something to suit your individual style.
ILLUMINATE - Illuminate hand pureed candles are created with love, light and the highest intention to Illuminate the soul. The range is traditionally handcrafted by master candlemakers in the Illuminate studio in Sydney. Only the finest materials are used, and candles are superbly fragranced with 50+ hours of burning time.
SALWATER LIFESTYLE – Beach inspired scents that are: Eco-friendly • Australian made Soy Based Wax • Lead free wick • Triple scented. 60+ hours of burning time.
SKIN CRAFT - Skin Craft is a Byron Bay based company offering a unique range of hand-crafted leather products. Specialising in the production of leather belts, leather wrist cuffs, leather and feather neck pieces, leather and beaded neck pieces, leather pocket belts and accessories. All leather products have been designed and handmade in Byron Bay, Australia.